Let's open up the future of [Nippon Crafts] together.


"Hint Market" the next hint that Tokyu Hands gives is:
[Nippon Crafts] are unique manufacturing technologies and materials which which come from Japanese crafts people.

In order to open up the possibilities for passion projects which tickles creative minds, we have embraced power of open design to come up with brand new and unique products.

Joining together the 'crafts person' who has the skills, the 'creator' who has the ideas, each and every "end user" who buys in.
Let's make new products together which make people want to shout out how wonderful they are.

We are taking applications for product plans which make use of [Japanese Crafts].
We aim for the best of the plans to make it to market and hit the shelves of Tokyu Hands!

  • Propose

    Post your idea for a product plan which shines a new light on Japanese Crafts!

    We would like to introudce our Japanese Crafts (materials, skills and technologies) which Japanese craftsmen hold close to their hearts.
    Please submit your ideas for product plans (product concepts + designs) which make use of these craftworks.
    You are granted total design freedom, and we lookforward to receiving plently of never seen before design submissions!

    * Please view the submission themes page for application requirements on each theme

    * We are also happy to accept either product concepts or designs alone.

  • Rate

    The best product plans will be judged and the adopted project plans will be elected!

    Posted plans will be posted on the watote by Tokyu Hands platform, and the popularity of the plan will be gauged on user comments and evaluation.
    It is also possible to brush up your ideas, taking user feedback into account.
    The final decision on the plans to be adopted will be determined by the executive board, based on criteria such as user evaluations and commercial feasibility.

    * You must log in in order to browse product plans and to give comments and feeback.

  • Take To Market

    Tokyu Hands and TRINUS will take the lead in product commercialisation!

    Adopted product plans will proceed to product commercialisation.
    Information regarding commercialisation progress can be announced at any time, so please check the state of the projec on a regular basis.
    We look forward to seeing lots of supportive comments on your product plans!

    * You must log in in order to provide commercialisation support.

Benefits of posting your product plan

  • Advantage 01

    There is a chance for your product plan to line the shelves of Tokyu Hands department stores!

    Though product development usually occurs behind closed doors, we are extending the development process to the creators and users of the general public.
    The developed product will be marketed as a Tokyu Hands original product, and sold in both their department stores and online shop.

    * Please view the product submission themes for more details on the application process.

  • Advantage 02

    Win prizes money and sales royalty!

    If your product plan is nominated for product commercialisation, you will be awarded with prize money .
    In addition, if your product plan makes it to market, you will recieve a portion of the sales as royalties.

    * Please view the product submission themes for more details on the ammount of prize money and the portion of royalties awarded.

  • Advantage 03

    A place to publish your ideas

    Consider taking up this project to challenge yourself and show the world your ideas.
    This platform is a great place to share ideas with other users and creators. Take the opportunity to be inspired by what other people have come up with.

Management System

  • Operator tokyu hands
  • Operator trinus

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